IQOS collection bag

Used IQOS consumable sticks are collected directly from the consumer.
Managing waste, and closing the circularity loop.

Sustainability aspects

• Materials: Recycled PE pouches with matte finishes

• The postman comes to collect your used capsules directly from you during his usual round.
  service reduces greenhouse gas emissions: the transport used for mail delivery is the same as that used to collect the used sticks.

• Colours: Single colour based on base-material pastel cream colour (supporting indication of the sustainability importance to the users)

• Used sticks are then recycled into sustainable-friendly accessories (carry cases, ashtrays, device covers)

User experience

• Sealing solution: User friendly, easy to close zippers that eliminate the odour while is closed

• Additional feature: Stand-up pouches are easily interacted

Overarching return and recycle program branding

• Packaging design

• Supplier and material selection

• Reverse-packaging logistics : setting-up global supplier with regional Market logistics, ensuring a global solution - for Brand consistency - that can be implemented for every Market.