IQOS return and recycle program branding

Written By Callide Design
 
 
 

LOGO

Inspired by the "MylQOS" universe. We created a word mark for Refreshed, that can be adapted into all parts of the “Re" narrative: return, recycle, reuse.

Its playful, organic and very dynamic in use.

 

Alternate color scheme for consumer-facing refurbished device sleeve and used consumable recycle bag.

 

2nd-life shipper

Return device sleeve: used for lending programs and device refurbishment.
Outer sleeve that fits over the device’s purchased packaging; sent to supplier to disassemble device and reconstructed to a lower-cost device.
A unifying experience, supporting sustainability and circularly initiatives.

View project logistical details and initial implemented design:

Callide Design
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IQOS collection bag