Charles Johnson
I’m a creative thinker and problem solver with extensive design and marketing experience, having worked in both agency settings and major global corporations. I understand how to bring ideas to life through cross-functional knowledge and thoughtful, hands-on design that bridges strategy and detailed execution. I develop iterative solutions that stay aligned with business goals and connect with real customer needs.
Expertise
Leading design development and driving cohesion between marketing and production : ensuring strong visual equities and building unified brand experiences along the consumer journey.
Design Development
Packaging design, Brand building, Strategic Design, Design realisation and deployment .
Creative strategy and managing the full design process—from concept through review cycles to launch—maintaining clarity, consistency, and strategic focus.
Drive design development by translating consumer insights into thoughtful, actionable design solutions.
Production
Color target development, mock-up creation, handover, commercial press support, on-press review and decision.
Evaluating finishes, inks, and materials -following the Brand brief – taking into account cost and sustainability.
Post production: retouching, rendering, output color adjusting.
Design Management
Cross-functional collaboration with program and project leads, engineers, CMF, R&D, and supply chain.
Leading design reviews
Team dynamics and ways-of-working.
Supplier alignment and procurement
Creative and production timings and processes.
Stage gate development and approvals.
Innovation
New materials research, development, and patents.
Driving user-centric design visions.
Creative problem solving and applied FFWD ideation
About
I bring strategy and creativity together to tackle business challenges, specializing in solutions that are both consumer-focused and aligned with broader business goals. Raised in Philadelphia, trained in New York City, and now based in Switzerland, I’ve built a career on adaptability and delivering results. My work spans concept development, production, and execution, with a strong focus on clear, effective outcomes. I ensure every project remains grounded in strategy while addressing consumer needs and business objectives. Whether leading teams, managing complex projects, or refining details, I’m dedicated to creating work that makes a meaningful impact.