Charles Johnson
A broad creative thinker and problem solver. A catalyst for innovation who seamlessly integrates design into various facets of the business, effectively guiding relevant functions towards success. By leveraging cross-functional knowledge and research insights to drive iterative design solutions and detailed deployment executions, ensuring all projects remain firmly anchored to key strategic frameworks and the demands of the consumer.
Expertise
Production
Color target development, mock-up creation, handover, commercial press support, on-press review and decision.
Evaluating finishes, inks, and materials -following the Brand brief – taking into account cost and sustainability.
Post production: retouching, rendering, output color adjusting.
Design Development
Brand building, Strategic Design, Design versioning.
Developing creative strategy and leading deployment.
Aligning creative vision with stakeholders.
Rapid prototyping gleaned from customer research and data analytics, to validate concepts and accelerate development.
Innovation
New materials research, development, and patents.
Driving user-centric design visions.
Creative problem solving and applied FFWD ideation
Design Management
Cross-functional collaboration with program and project leads, engineers, CMF, R&D, and supply chain.
Leading design reviews
Team dynamics and ways-of-working.
Supplier alignment and procurement
Creative and production timings and processes.
Stage gate development and approvals.
About
Raised in Philadelphia, trained in NYC, and now building brands in Switzerland, Charles shows adaptability and demonstrates consistent growth and versatility.
His experience working for major international creative agencies and renowned brands highlights his leadership and expertise in design, showcasing ability to handle high-responsibility roles, with strong management skills.
What distinguishes Charles is his focus on innovation and his ability to apply insights into practical iterative solutions. He possesses a unique talent for anchoring projects to strategic frameworks and guiding development through production, while keeping the consumer experience at the forefront. This combination of creativity and strategic thinking allows him to consistently deliver exceptional results.
Charles is a seasoned professional with proven success in design, problem-solving, collaboration and team-dynamics, making him a valuable contributor to any creative endeavour. Charles is well-equipped to tackle complex challenges and drive success in the ever-evolving world of design.