Veev Now graphic and production transition
Bold like the flavours. Confident like the tone of voice.
The V became the iconic mark, with color and iconography supporting the flavor ID. The design was evocative and separated this consumable from the competition in the saturated market.
With a robust portfolio to build, there was a need for exactness and precision in the color and design architecture. It was important for the design to be easily understood by consumers, simplifying the communication process. The resulting design not only achieved this goal but also seamlessly incorporated the Brand's expression of modernity and elegance, while being affordable and accessible to a wide range of consumers.
Branding Transition
When first launched it was under the “VEEBA” brand. with expansion and evolution into the VEEV portfolio, the logo and the pack design was integrated with the VEEV one line-up. flavor ID, names, and iconography all made to align, to express a unified experience and bring all the VEEV products under one umbrella
On-press color matching
Portfolio alignment
Design alternatives
Exploring alternative ways to express flavor profile of new products.
Designs were put into research, establishing level of differentiation and cohesion of product profolio.
Evocativeness of “V” brand-mark and shelf-recognition extreemly sucessful.
