Bringing product differentiation within the e-cig category. 

Replacing primary packaging with a recyclable fiber-based paper pod.

Helping the consumer enter the category with a more appropriate look and feel using more paper and less plastic.

Made from Flextrus PaperLite®, a unique, sustainable and FSC certified natural paper- based packaging material which can be thermoformed.

Recyclable in the paper stream.

BENEFITS

  • Provides suitable product protection 

  • Enhances portability 

  • Made from recyclable materials

  • Enables proper disposal of used consumables (reclosability) 

BUSINESS IMPLICATIONS

  • Superior packaging proposition when compared with competition

  • Positions VEEV as a purposeful and meaningful brand

  • Material and plastic use reduction and reduced environmental impact

Molded paper pods trapped in an outer sleeve secondary with Qucik Start Guide.

Outer sleeve allows for printing of Branding and Health Warning

Consumer KPIs

  • Brand Perception (initiative perceptions, acceptance and satisfaction, convenience, premiumness, innovation, reduced environmental impact) 

  • NPS 

 Sustainability KPIs

  • Material / Plastic use reduction in tons

  • Recyclability

  • CO2 per pack

Financial KPIs

  • Reduced total pack cost